Understanding GMP Media Reporting for Sellers

Media Reporting for sellers allows GMP sellers to analyze the carbon emissions and performance of their GMP deals by buyer, deal, and inventory. Key features include:

• Detailed emissions breakdowns with benchmarks by channel

• Exportable emissions graphics and reports

• Deal-level reports with performance insights

Summary of emissions, impressions, and climate risk percentile

The data displayed in the GMP media report is set using the filters at the top of the page. Users can set the date range, time period breakout, country, and buyer (advertiser or brand). Also, note the export to .pdf button on this line.

The first summary card provides the total metric tons for the date range, deal ID, and country selected. Use the How does this compare dropdown field to see how the metric tons of emissions correlate to real-world examples such as ‘barrels of oil consumed’ or ‘phones charged’. The graph provides insights into the emissions, modeled impressions, and proportion of impressions flagged as climate risk over time. The rollover on the graph breaks out emissions, impressions, and climate risk percentile yearly, monthly, or daily, depending on the time period chosen.

Toggle the graph view to see the total emissions and the components of ad selection, media distribution, and creative delivery.

Benchmark Comparison

The benchmarks card provides a picture of the performance of selected deals against weighted benchmarks. The average gCO2PM is the average emissions per 1000 impressions, creating a standardized comparison method. Each bar represents an inventory channel, and the rollover breaks out results by primary countries in the deal. The performance compared to the benchmark (% above or below the benchmark) for that channel is located at the end of each bar.

The graphical view can be toggled to a line graph showing daily performance.

Carbon Compensation

The Carbon Compensation card shows the total U.S. dollars paid in carbon compensation and the projects invested. The total metric tons compensated for are included in the project. If the seller is not compensating, this section will not appear in the report.

Channel Summary

This section summarizes the channel distribution of modeled impressions and the metric tons of CO₂ per channel for the selected date range. Clicking on the card expands the view.

Deals Information

This section provides a detailed list of deals in the date range selected when unfiltered to a specific deal. Key metrics allow for easy oversight of your deals. Clicking on a deal ID will open the deal-specific page.

Deal Specific Page

Summary

The Deal Specific page summarizes the selected date range's total impressions, emissions, and average gCO2PM. At the top of the report, the percent of impressions delivered on climate risk inventory, the compensation cost, and the deal's spending are displayed. Graphs show the emissions breakout and the trend of both emissions and modeled impressions over time.

Switching to the channel view highlights emissions distribution and benchmarks.

Deal Specific Carbon Compensation

Shows U.S. dollars paid in carbon compensation and the projects invested in for the deal selected. The total metric tons compensated for are included in the project. If the seller is not compensating, this section will not appear in the report.

Inventory composition

The inventory composition section lists all domains and apps where impressions were delivered in a deal or campaign. Here, users can see if a site or app is climate risk and the emissions attributed to it. Dimensions and metrics can be added, removed, or reordered using the wheel tool.