Scope3 platform Glossary

Created by Lillie Ratliff, Modified on Sun, 17 Sep, 2023 at 2:35 AM by Lillie Ratliff

More information on the terms you see throughout the platform.

Ad stack - how does a property compare to others. This is the relative percentile to other properties in this channel & country. Lower percentile, better ranking. Higher percentile, worse ranking.

Ad selection - emissions from servers and cloud computing; analytics; network traffic; storage; data providers; vendor overhead

The ad selection diagram is a visual representation of the supply chain for a given property. Primary nodes can be expanded by clicking on the + icon to show downstream sellers.
Hovering on a downstream partner will show the sellers’ node gCO₂e and that of all downstream resellers. Sellers that are in their own container do not participate in the unified auction. The combination of all the supply paths make-up the ad selection emissions for the property.

Carbon footprint (gCO₂PM) - the grams of carbon emissions per 1000 impressions, higher emissions = worse.

Change (%) - the delta from the previous month’s number. Scope3 will highlight numbers that changed greater than 5%.

Creative delivery - the emissions generated from the data transfer of the creative.

Comparative Ranking - how does a property compare to others. This is the relative percentile to other properties in this channel & country. Lower percentile, better ranking. Higher percentile, worse ranking.

Property - the media property, domain, app, or bundle ID.

Media distribution - emissions from CMS; CDNs and hosting services; consumer device emissions during consumption.

Organization - this is the company the property belongs to.

Supply Path - the supply path indicator shows the max number of hops through which a property is sold.

When not filtered to a specific seller, the bars show the maximum number of hops across all sellers.
When filtered to a specific seller, the color of the bars adjust to show the max number of hops for the specified seller.
The supply path filter allows for selecting direct only, indirect only, or both direct and indirect sellers.