Scope3 Pre-bid Segments on Amazon DSP

Scope3’s pre-bid segments – Scope3 Essentials and Custom Brand Standards – are available for activation on the Amazon DSP. Steps for activating each are included below.

Scope3 Essentials

To activate Scope3 Essentials on Amazon DSP,

1) Select “Third party pre-bid” under the “Verification” section of the Amazon DSP Targeting tools.

2) Navigate to Scope3 in the Third-party pre-bid targeting widget. Open the drop down to see the available segments, then click “Edit” in the Scope3 Essentials row to add the targeting to your campaign.

3) Within the Scope3 Essentials row, check “Target safe content” box and then select “Done” to save targeting to your campaign.

Scope3 Brand Standards

To activate Scope3 Brand Standards on Amazon DSP,

1) Create your custom Brand Standards agent directly in the Scope3 Platform, and configure Amazon DSP as your destination. Note, when deploying from the Scope3 Platform, a unique segment ID will be generated to automatically meet Amazon DSP requirements.

2) Within the Amazon DSP, select “Third party pre-bid” under the “Verification” section of the targeting tools.

3) Navigate to Scope3 in the Third-party pre-bid targeting widget. Open the drop down to see the available segments, then click “Edit” in the Scope3 Custom Brand Standards row to add the targeting to your campaign.

4) Enter the custom segment ID and then click "Done" to save targeting to your campaign.

If you have any questions on activating Scope3 pre-bid segments or deploying custom Brand Standards agents to Amazon DSP, please reach out to your Scope3 Sales Rep or submit a ticket within our Knowledge Base.