What is Climate Shield?

Created by James Robertson, Modified on Tue, 13 Aug at 5:01 PM by Daniel Earle

Climate Shield is a one-click solution that enables the AdTech ecosystem to reduce ‘climate risk’ and lower the industry’s carbon emissions. It makes Scope3’s data set directly actionable through pre-bid segment activation in multiple DSPs, eliminating the least sustainable inventory from media buys.

What problem does Climate Shield solve?

Climate Shield makes taking action to reduce carbon emissions on open-market ad campaigns easy for any advertiser.

When should Climate Shield be used?

Climate Shield provides protection from climate risk and should be used as an always-on strategy like brand safety. Use Climate Shield across any campaign verticals, (supported) channels, and media buys.

How is Climate Shield different from curating an exclusion list?

Climate Shield is dynamic, and the list of included publishers will change as emissions fluctuate within and across publishers. Note that the segments are also country-specific and include more than just high carbon numbers—they also overlay MFA protection. Climate Shield can be used in addition to existing client exclusion and inclusion lists if desired.

What is the impact on reach and performance?

Reach impact will depend greatly on the campaign's targeting. Initial testing has proven to have a positive to neutral impact on performance.

Doesn’t adding a Climate Shield segment add carbon?

Climate Shield segments add carbon to the AdTech ecosystem, with Scope3’s carbon footprint as the primary source. The necessary data transfer is small compared to traditional AdTech data sources, as this is a contextual data set. There is no audience targeting or low latency updates. The emissions saved from avoiding climate risk inventory and funding lower carbon inventory outweigh the costs.

When should I use Climate Shield versus Green Media Products?

While both options are fast and easy ways to lower emissions, segments are preferred if the advertiser targets an open marketplace where Climate Shield is available in the DSP. GMPs are a great option when creating Deal IDs with SSPs and publishers to reduce carbon emissions in DSPs where climate shield isn’t available and when advertisers are interested in compensating for the emissions from their campaign.

More on Scope3’s emissions model can be found here.