'Climate risk’ inventory

Created by James Robertson, Modified on Thu, 8 Aug at 11:48 AM by Daniel Earle

What is climate risk inventory?

'Climate risk' inventory is defined as media properties across domains, apps, and bundle IDs that fall into at least one of the two following sub-categories:

Climate risk—monetization: Inventory with extremely high emissions when compared to geo and channel benchmarks
Climate risk—media: Inventory flagged as proliferating practices that contribute to high emissions. These are often fraud, MFA, or low-value inventory.

How is climate risk inventory determined?

Scope3 maps and measures the end-to-end lifecycle of an ad, which gives visibility into an ad’s supply chain

and associated emissions at key points of that cycle. Inventory is measured using the Scope3 emissions model, grouped by `Country` site popularity rankings, and then ranked by emissions (gCO₂PM) to identify inventory sources with the highest emissions.

Scope3 uses various data sources to determine climate risk, including monetization inventory, which includes so-called made-for-advertising (MFA) inventory. We look at signals such as ad clutter, high density and frequency of ads, and confusing user experience to determine wasteful emissions inventory sources.

These highest emitting domains/apps and MFA inventory are blocked when applying Climate Shield.

Any GMPs also exclude this inventory as per our Green Media Standards.