Scope3 Pre-bid Segments on the Trade Desk

Scope3’s pre-bid segments – Scope3 Essentials and Custom Brand Standards – are available for activation on the Trade Desk. Steps for activating each are included below.

Scope3 Essentials

To activate Scope3 Essentials on the Trade Desk,

1) Navigate to the "X" tile (Contextual) at the ad group level. 

2) In the upper right-hand corner, select the "Provider" filter and then check "Scope3". 

3) Scope3 Essentials segments will then be shown as available, sorted by scale. Select the correct segment you wish to target and apply it to your campaign.

Scope3 Brand Standards

To activate Scope3 Brand Standards on the Trade Desk,

1) Create your custom Brand Standards agent directly in the Scope3 Platform, and configure the Trade Desk as your destination.

2) Within the Trade Desk, navigate to the "X" tile (Contextual) at the ad group level. 

3) In the upper right-hand corner, select the "Provider" filter and then check "Scope3". 

4) Search for the custom segment name that was deployed from the Scope3 platform. 

5) Select the segment to target and apply to your campaign.

If you have any questions on activating Scope3 pre-bid segments or deploying custom Brand Standards agents to the Trade Desk, please reach out to your Scope3 Sales Rep or submit a ticket within our Knowledge Base.